Project Overview
Objective: To design a typography-focused annual report that accurately reflected the chosen's company's brand while utilizing personal interpretation.
Design Focus: Layout Design, Typography
I redesigned the annual report for the Nikon company, focusing on not only their camera sector, but the other parts of their company. I utilized their official colors and added swatches and fonts that made sense with their branding. There was an abundance of type to manage, which meant creating multiple paragraph styles and determining hierarchy, all of which took multiple rounds of feedback and iterations.
The original format was vertical, but was switched to landscape to better convey the sense of a coffee table book. The format worked well, and I focused on typography, later adding in graphics and images to supplement the story.
Sketches and Feedback
Sketches and Feedback
